MILLYA
MILLYA · in development
2026
Pre-launch · talking to early operators

The retail decision engine — built by operators, for operators.

One system that replaces the spreadsheets, dashboards, and gut calls running a modern retail operation. Buying, markdown, client intelligence, inventory, margin — ranked daily by EBITDA contribution.

How it works
Built in
Cyprus
Trading since
2012
Channels
4
Live customers
1 → 2
01How it works

Three steps from existing stack
to daily decisions.

01Connect

Plug MILLYA into your existing stack.

POS, ERP, e-commerce, wholesale ledger, CRM, supplier feeds. MILLYA reads what you already have — Shopify, Lightspeed, NetSuite, custom POS, flat files. No replacement, no migration.

  • ·Live sync · sub-3s latency
  • ·Read-only by default
  • ·SOC2 architecture
02Learn

MILLYA models how your operation actually trades.

Categories, seasons, brand floors, gifting patterns, client segments, supplier deals, markdown windows. The model is shaped to your business, not a generic template.

  • ·30+ buying cycles modelled
  • ·Per-category margin curves
  • ·Client cohort analysis
03Decide

Daily decision queue, ranked by EBITDA contribution.

Every morning, your team opens MILLYA to a prioritised list: which SKU to reorder, which client to call, which line to mark down, which supplier to push. Each action shows the projected margin impact and a confidence interval.

  • ·180+ decisions / day
  • ·Explainable recommendations
  • ·Action ownership tracked
02The product

Four screens.
One decision engine underneath.

The interfaces below are illustrative — MILLYA's design language with fabricated data. The product is in build; these screens show where it's heading.

I · Inventory

Open-to-buy, ranked by EBITDA.

Every category against margin, carrying cost, sell-through, and brand-floor commitments. The reorder list is no longer a feeling.

millya.app / stock/explorer
Live · sync 2.1s
On-hand
€1.96M
−4.2%
Sell-through 30d
62%
+3.1%
Avg margin
34.2%
+1.6%
Aged > 90d
€112K
−18%
CategoryUnitsST 30dMarginDays holdAction
Women / RTW / SS2614278%31%42REORDER
Men / Outerwear / SS268631%18%91HOLD
Accessories / Leather21891%44%18REORDER
Footwear / Sandals6422%12%113MARKDOWN
Beauty / Niche31264%38%35HOLD
Jewellery / Fine2845%52%67REORDER
II · Margin

Brand P&L — live, attributed, actionable.

Which brand subsidises which? Which floor placement returns its rent? MILLYA scores every brand by EBITDA contribution and tells you what to do tomorrow.

millya.app / margin/engine
Q2 2026

EBITDA contribution by brand

30d
Brand 01
18%
Brand 02
14%
Brand 03
11%
Brand 04
9%
Brand 05
7%
Brand 06
6%
Brand 07
4%
Brand 08
3%

Today's margin moves

  • +€8.4KRecommended
    Reallocate floor space — Brand 04 → Brand 02
    Brand 02 shares space but contributes 1.5× margin.
  • +€3.2KRecommended
    Hold reorder — Brand 06 / Outerwear
    Sell-through 22% vs forecast 38%. Wait 14d.
  • −€1.1KRecommended
    Open markdown — Brand 07 / SS25 leftover
    Carrying cost crosses break-even on Jun 12.
III · Client

Top clients, not biggest spenders.

Frequency, affinity, gifting behaviour, payment punctuality. Anchor clients get protected. Rising clients get nurtured. Drift clients get rescued.

millya.app / client/intel
2,412 clients tracked

Today's recommended outreach

Ranked by margin opportunity
ClientLast visitSpend 12mLTV est.AffinityCohort
C-104212d ago€48.2K€612KRTWLeatherAnchor
C-21174d ago€22.8K€284KBeautyGiftingFrequent
C-038831d ago€94.1K€1.1MFine JewelleryAnchor
C-32192d ago€6.4K€72KCasualRising
Anchor: 142Frequent: 318Rising: 89
IV · Markdown

Markdown that doesn't bleed.

Carrying cost crosses brand-floor sensitivity? You see it before it costs you. Recommended discount, holding period, and projected EBITDA delta — per SKU.

millya.app / markdown/queue
5 actions · −€3.0K carrying

Markdown queue · ranked by carrying-cost burn

5 of 18 actionable
SKULineUnitsCarry/moDaysRec %Priority
SKU-44128Footwear / Sandals SS2518€1.2K113−25%high
SKU-31907Outerwear / Trench AW257€84096−20%high
SKU-58044RTW / Cashmere knit12€51078−15%med
SKU-29318Accessories / Belts32€28064−10%med
SKU-90121Beauty / Discontinued line41€180142−40%high
03Outcomes

MILLYA's first customer
is the operator who built it.

MILLYA is being built inside First Boutique — five stores across Cyprus trading hard luxury since 2012. These are the numbers we delivered ourselves running the floor — the operating practices MILLYA encodes into software.

012023 → 2025
−42%

Markdown waste fell sharply.

Aged inventory > 90 days, year over year, across all categories at First Boutique. Markdown decisions moved from quarterly reviews to a faster operating cadence — the discipline MILLYA is being built to encode.

022024 → 2025
+18%

Margin contribution per euro of inventory climbed.

EBITDA per inventory euro, weighted across the four sales channels. The reorder discipline against margin curves is what moves this number — and what MILLYA is being built to ship as software.

035y rolling
78%

Top clients retained.

5-year retention rate for clients in the 'Anchor' cohort. Outreach shifted from quarterly mailer cycles to scheduling against affinity drift — another practice MILLYA is being built to encode.

* Numbers reported from internal First Boutique audit. We don't publish per-brand or per-client figures — those stay with the operator.
·The floors we trade
DiorBrunello CucinelliLoro PianaBottega VenetaThe RowGolden GooseZimmermannPhoebe PhiloKHAITE
04The team

We trade luxury retail.
Then we built the software for it.

Co-founder · Operator·

Ilya Loshak

Built First Boutique from a single store in Limassol in 2012 to a five-store multi-brand house. Buys, sells, marks down, and runs the floor. Lives the operator's daily.

Co-founder · Group·

Mikhail Lebedev

Co-founded Millya Group with Ilya. Fifteen years of multi-vertical retail in Cyprus and the wider Mediterranean. Knows the supplier side as well as the floor.

Fourteen years of trading retail · MILLYA now in build

  • 2012First Boutique opens its first store in Limassol.
  • 2014Multi-brand house — luxury fashion. Five stores by 2018.
  • 2020Margins under pressure. Off-the-shelf retail software doesn't speak luxury. We start sketching a system.
  • 2026We start building MILLYA — and showing the work to a small group of independent retail operators.
05Access

If you run retail —we should talk.

MILLYA is being built inside First Boutique. In 2026 we're talking to a small group of independent retailers — single stores, multi-brand groups, concept operations trading at scale — about what we're shipping and what they actually need. Tell us about your operation; we'll get back within two business days.

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