Founder · Operator·
Ilya Loshak
Built and runs a multi-store retail operation — buying, stock, markdowns, clients, margin and the daily floor. MILLYA is the operating system he wanted for years and never found off the shelf.
MILLYA · in development
Retail operating intelligence2026Retail operating intelligence
The retail brain
for modern operators.
MILLYA turns fragmented retail data into one source of truth — clean reports, clear answers and daily actions across sales, stock, buying, clients, margin and finance.
Built from real retail operations
Sales · stock · buying · clients · finance
Human-approved actions
Broad retail, fashion-born
millya.app / margin/engine
Sample dataMargin contribution by brand
30dBrand 01
18%
Brand 02
14%
Brand 03
11%
Brand 04
9%
Brand 05
7%
Brand 06
6%
Brand 07
4%
Brand 08
3%
01The problem
Visibility firstRetail data is a mess.
Every retailer has data. The problem is seeing it properly. Sales live in one system. Stock in another. Buying in Excel. Finance with the accountant. Client notes in WhatsApp. Brand reports in manual files. To answer one basic question, teams export multiple ugly reports, combine them, and still end up guessing.
01
Sales reports that do not explain what changed
02
Stock reports that show problems too late
03
Buying files disconnected from sell-through
04
Client knowledge trapped in people's memory
05
Margin hidden until after the decision
06
Finance separated from daily retail reality
MILLYA fixes the first problem: it makes the business visible. Then it helps the team act.
02Operating loop
Clean → measureFrom messy reports
to one retail truth.
01Clean
Clean
MILLYA connects and structures sales, stock, buying, clients, margin and finance data.
02Report
Report
The system turns ugly exports into clean, readable, owner-friendly reports.
03Explain
Explain
MILLYA explains what changed, why it matters and where the risk or opportunity sits.
04Prepare
Prepare
It prepares the next action: transfer, reorder, markdown, clienteling task, supplier note, payment priority or brand report.
05Measure
Measure
Every action should have an outcome: did it sell, protect margin, release cash, recover a client or improve stock flow?
03Modules
In developmentOne retail brain.
Every operating function connected.
In development
Buying Intelligence
Orders, sell-through and open-to-buy in one connected view — buy against what actually sold.
In development
Stock Intelligence
Stock truth across locations: ageing, cover, transfers and reorder timing.
In development
Clienteling Intelligence
Client history and follow-up, out of people's heads and into a shared system.
In development
Margin & Finance Intelligence
Margin basis and cash reality, connected to the daily trade — not left to the accountant.
In development
Team Performance
Sales and service performance by person and location, on a fair, readable basis.
In development
Brand Intelligence Portal
Clean brand-facing reports from real sell-through, for mono-brand and wholesale-retail partners.
In development
Reporting & Owner Briefs
Daily, end-of-day and monthly reports written to be read, not exported and fought with.
Planned
Future standalone intelligence modules
New intelligence modules as the platform grows across broader retail verticals.
04The product
Illustrative · sample dataClean reports.
One retail truth underneath.
The screens below are illustrative — MILLYA's reporting language with sample, fabricated data. The product is in development; these show where it's heading.
I · Stock truth
Stock truth, not a stale export.
Every category against sell-through, margin, cover and reorder timing — so the reorder list is a decision, not a feeling.
millya.app / stock/explorer
Sample dataOn-hand
€1.96M
−4.2%
Sell-through 30d
62%
+3.1%
Avg margin
34.2%
+1.6%
Aged > 90d
€112K
−18%
CategoryUnitsST 30dMarginDays holdAction
Women / RTW / SS2614278%31%42REORDER
Men / Outerwear / SS268631%18%91HOLD
Accessories / Leather21891%44%18REORDER
Footwear / Sandals6422%12%113MARKDOWN
Beauty / Niche31264%38%35HOLD
Jewellery / Fine2845%52%67REORDER
II · Margin truth
See which lines carry margin — and which drain it.
MILLYA reads contribution across brands and categories on a clear margin basis, then prepares the move for a human to approve.
millya.app / margin/engine
Sample dataMargin contribution by brand
30dBrand 01
18%
Brand 02
14%
Brand 03
11%
Brand 04
9%
Brand 05
7%
Brand 06
6%
Brand 07
4%
Brand 08
3%
Prepared moves · human-approved
- +€8.4KRecommendedReallocate floor space — Brand 04 → Brand 02Brand 02 shares space but contributes 1.5× margin.
- +€3.2KRecommendedHold reorder — Brand 06 / OuterwearSell-through 22% vs forecast 38%. Wait 14d.
- −€1.1KRecommendedOpen markdown — Brand 07 / SS25 leftoverCarrying cost crosses break-even on Jun 12.
III · Client actions
The clients worth a call today.
Frequency, affinity and follow-up due — prepared as clear clienteling tasks, approved and owned by your team, not lost in someone's memory.
millya.app / client/intel
Sample dataToday's recommended outreach
Ranked by margin opportunityClientLast visitSpend 12mLTV est.AffinityCohort
C-104212d ago€48.2K€612KRTWLeatherAnchor
C-21174d ago€22.8K€284KBeautyGiftingFrequent
C-038831d ago€94.1K€1.1MFine JewelleryAnchor
C-32192d ago€6.4K€72KCasualRising
Anchor: 142Frequent: 318Rising: 89
IV · Stock action
Act on ageing stock before it costs you.
When carrying cost crosses the line, you see it early — a prepared markdown or transfer with the projected impact, for you to approve.
millya.app / markdown/queue
Sample dataMarkdown queue · ranked by carrying-cost burn
5 of 18 actionableSKULineUnitsCarry/moDaysRec %Priority
SKU-44128Footwear / Sandals SS2518€1.2K113−25%high
SKU-31907Outerwear / Trench AW257€84096−20%high
SKU-58044RTW / Cashmere knit12€51078−15%med
SKU-29318Accessories / Belts32€28064−10%med
SKU-90121Beauty / Discontinued line41€180142−40%high
05Why it exists
Operator-builtBuilt from real
operator pain.
MILLYA began inside fashion retail, where seasonal buying, stock exposure, client relationships and margin pressure make every mistake visible. That origin gives the product discipline. The platform is now being shaped for broader retail operators with complex stock, teams, clients, margins and multi-location operations.
01
Cleaner visibility
02
Faster reporting
03
Better buying discipline
04
Earlier stock action
05
Stronger client follow-up
06
Clearer margin basis
Directional gains MILLYA is built to support. No customer figures are published here — those stay with the operator.
·Origin proof
Retail origin, not market limitBuilt inside fashion retail. Designed for modern retail.
DiorBrunello CucinelliLoro PianaBottega VenetaThe RowGolden GooseZimmermannPhoebe PhiloKHAITE
06Origin
Built by operatorsWe run retail.
Then we built the brain for it.
MILLYA started from the daily reality of operating stores: stock that ages, reports that do not answer questions, buying decisions made before last season is understood, client knowledge trapped in people's heads, and margin only becoming clear after the fact.
Years of running retail · MILLYA now in development
- 2012First store opens in Limassol.
- 2014Grows into a multi-store, multi-brand retail operation.
- 2020Off-the-shelf retail software still doesn't show the business properly. The system starts as sketches.
- 2026MILLYA is in development — shaped with a small group of independent retail operators.
07Access
In development · 2026If you run retail —we should talk.
MILLYA is being shaped with operators who understand the pain of stock, buying, clients, margin and finance. Tell us how your retail business works. We'll show where clean reports, connected data and daily actions can fit.